The process of detergent production was labour intensive and this gave employment to a large number of people.Nirma focused on cost reduction strategies to make a place for itself in the market.Nirma has always been known for offering quality products at afforbable prices and thus creating good value for the consumer�s money.
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1.0 out of 5 stars Price is very high Reviewed in India on 18 April 2018 Very expressive.. you can brought same product and quality from local retail shop in 40-50 rs only
Nirma Washing Powder Ask Price This product created a marketing miracle, when introduced in the domestic marketplace. In 1969, when the detergents were priced so exorbitantly that for most of the Indians, it was a luxury item.
Nirma literally captured the market share by offering value-based marketing mix of four P’s, i.e. a perfect match of product, price, place and promotion. Now, the year 2004 sees Nirma’s annual sales touch 800,000 tones, making it one of the largest volume sales with a single brand name in the world.
Slightly higher price prevents it from reaching to the mass of customers. Product awareness not high among rural markets. More expenses on advertising rather than development of new product. Substitute products. 01-08-2015. Product Life Cycle
Apr 27, 2016·Till 1986, it remained a single-product brand, after which Nirma detergent cake was introduced and was an instant success. Largest volumes. Today, the Nirma group of companies based in Ahmedabad has a turnover of more than ₹7,000 crore and employs more than 18,000 people.
Nirma literally captured the market share by offering value-based marketing mix of four P’s, i.e. a perfect match of product, price, place and promotion. Now, the year 2004 sees Nirma’s annual sales touch 800,000 tones, making it one of the largest volume sales with a single brand name in the world.
Nirma Ltd., incorporated in the year 1980, is a Small Cap company (having a market cap of Rs 4066.88 Crore) operating in General sector. Nirma Ltd. key Products/Revenue Segments include Detergents which contributed Rs 1949.05 Crore to Sales Value (28.54 % of Total Sales), Soda Ash which contributed Rs 1931.04 Crore to Sales Value (28.28 % of Total Sales), Others which contributed Rs 804.43 ...
Nirma’s sole USP, value for money, is not enough to take on rivals, analysts say Nirma losing froth in soaps, detergents biz 2 min read. Updated: 20 Sep 2007, 01:41 AM IST Sagar Malviya. Nirma ...
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Jul 08, 2006·The price of this product was going up globally. So it was essential to set up a production facility and keep prices under check. This way, by following a backward integration strategy, we installed huge facilities for vital ingredients for our end -products, making us self-reliant. ... Nirma has also entered in healthcare domain by taking over ...
(g) Quality/Price Positioning: Marketers often use quality/price characteristics to position their brands. One way using this positioning approach is to use ads that reflect the image of the high quality as well as the lower reasonable price. For example Nirma positioned its different brands of detergents and soaps by this positioning (Ad 9.20).
Toilet soap market in India was dominated by a very few MNCs which could monopolistically price their product. In 1992, sensing a strong need to expand the market through Penetrative Pricing, Nirma entered this market with the launch of ‘Nirma Bath Soap’, which is a carbolic (Red) soap. Although the carbolic soap segment is
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The products are launched under the brand names of Nima and Nirma. Nirma is one of biggest players of detergent market in India with a share of 38%, and the …
Deriving inspiration from its success in the Detergent Powder market, Nirma expanded its product portfolio by introducing the “Nirma detergent cake in 1987. Here again, the excellent price-quality equation tempted the consumers to try the product. Available in 125g and 250g pack sizes, this brand has done exceptionally well.
Nirma Share Price, Nirma Stock Price, Nirma Ltd. Stock/Share prices, Nirma Ltd. Live BSE/NSE, F&O Quote of Nirma Ltd. with Historic price charts for NSE / BSE. Experts & Broker view on Nirma Ltd ...
Exploding the myth that ‘better quality always demands higher price”, Nirma introduced a spray-dried blue coloured washing powder in the premium segment, in 1996. Available in 25g, 500g and 1000g packs, this product out-classed its competitor brands
Nirma Bath Soap ::... Toilet soap market in India was dominated by a very few MNCs which could monopolistically price their product. In 1992, sensing a strong need to expand the market through Penetrative Pricing, Nirma entered this market with the launch of ‘Nirma Bath Soap’, which is a …
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Buy Nirma Beauty Soap 100 G online at a discounted price from ShopClues.com. Shop Best Price, Beauty & Perfumes products @ Lowest Prices. Shop now! Enjoy Free Shipping & COD across India. EMI options available with Easy Return/Replacement Polices.
Apr 19, 2020·Nirma’s products are famous for being value for money products which offer a benchmark quality at the best prices. Its marketing mix product portfolio is segmented into 2 parts: consumer products and Industrial products. Nirma’s consumer product segment includes soaps, detergents, edible salts and scouring products.